• The creative brief was a nod to the Apple SuperBowl spot ‘1984’ to then reveal the stars and the set of a the show. The challenge was there was no set or show yet. Through meetings with ABC and the DUETS, we created and built the show set. We physically built the entire spot, the halls, the audience and the final set on one big stage.

  • Client:
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  • Credits

    • Director
    • Ryan Sage
    • Executive Producer
    • Joseph Uliano
  • Stills