Justin Timberlake Super Bowl Activation @ Paisley Park

CLIO Award Winner

Winner of 2018 Clio Music Category Award, Justin Timberlake‘s live album release/activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake’s fans got their first listen to “Man Of The Woods”. This event lead up to the Super Bowl appearance in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide, AMEX Entertainment and Killian & Company on this event. The activation included custom photo booths, a cabin in the woods, a forest, 4 food booths, a custom scent station, a custom t-shirt silk screening station, 4 bars and a multiscreen film that was created by BLC as well. ( see STILLS below)

Case Study
Justin Timberlake's live album release activation during the Super Bowl from Historic Paisley Park in Minneapolis. This 6 camera live event was streamed on Facebook, Instagram and Twitter world wide as Timberlake's fans got their first listen to "Man Of The Woods". This event was prior to the Super Bowl in Minneapolis and was attended by celebrities and fans alike. BLC worked with Momentum World Wide and AMEX on the event to set up the digital funnel with face book advertising that led to the LIVE STREAM, created all of the in room and live stream filmed content handled the satellite transmissions, interfaces for the social media platforms and produced the live show.
Credits
- Client
- American Express Entertainment + Momentum WW
- Killian & Company
- Joe Killian
- Production Company
- Black Label Content
- Creative Director / Director
- Joseph Uliano
- Producer / Live Stream
- Blake Morrison
- Technical Consultant
- Peter Kahn
- Content Editor
- Steve Rees
- Content Director and photographer
- Ryan McGinley
Stills