• Russell Bates Director
    Joseph Uliano Executive Producer

    CHALLENGE: Create an integrated marketing campaign featuring Target products and their ‘MY KIND OF HOLIDAY’ initiative that would air between and introduce each of the ‘ABC Wednesday Night’ shows.
    SOLUTION: Have the cast of characters make and deliver gifts with the #MY KIND OF HOLIDAY messaging to the cast of the following show, thus leading us from show to show. Within each scene we also feature TARGET products as background and props. no tags, no logos. We rebuilt, THE MIDDLE’, BACK IN THE GAME AND MODERN FAMILY sets along with both interior and exteriors on stage so that we could move seamlessly from show to show.

    RESULTS:

    PROMAX / THE BRIEF

    NEW YORK TIMES

    TV BLOG

  • Client:
    Target / ABC
  • Title:
    MY KIND OF HOLIDAY – STELLA