• The 2017 ABC Upfront with a bevy of stars

  • Title:
    Upfront 2017
  • Case Study

    The task was to find a narrative that could feature all of the ABC talent, be entertaining, and feature Anthony Anderson who would introduce The CEO of Disney live on stage.


    Solution : ¬†use the Ad Agency from “Black~ish” and the creative team to come up with the UBER idea for the ABC upfronts by using the stars of ABC and their “expertise” to pitch them ideas.

  • Credits

    • creative studio
    • Black Label Content
    • Founder / ECD
    • Joseph Uliano
    • Director
    • Shane Valdes
    • Producer
    • Norm Reiss
    • DP
    • Maz Makhani
    • Production Designer
    • Patrick Lumb